When I first heard Brian Tracy say this I was confused. Hadn’t I been learning about not procrastinating?
The fact is, you can’t do everything you have to do. You have to procrastinate on something!
Therefore, procrastinate on small tasks. Put off eating the smaller or less ugly frogs and eat the biggest, ugliest frogs before anything else. Do the worst first!
Everyone procrastinates. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.
For example, in our direct selling business, if you choose to procrastinate on making calls and talking to people about your products and opportunities, or host coaching before a party, then guaranteed, your business is not going to grow. This is a task we MUST NOT procrastinate on! Whereas we can procrastinate on doing other tasks like stamping catalogues, filing etc.
Since we all do procrastinate, make a commitment to procrastinate on the low value activities. Decide to procrastinate, outsource, delegate and eliminate those activities that don’t make much of a contribution to your business growth. Get rid of the tadpoles and focus on the frogs!!
How can you implement creative procrastination to be more effective in your business? What ‘tadpoles’ are you spending time on because they seem easier to ‘swallow’? Please share in the comments below.