At DSEN we believe the Direct Sales Profession has a formula that works not only for successful business, but also for developing people and changing lives.

Direct Sales as an industry, has an impeccable reputation for providing quality training and support that empowers people to achieve their own level of success.

In fact, at DSEN we believe the business principles the direct sales industry have been using for years, are only now being truly discovered and implemented by traditional business owners.

What Does This Mean For Us?

One Word… OPPORTUNITY!

Yes… an incredible opportunity for us to showcase the wealth of experience and extraordinary expertise our industry professionals have to offer.

Our Vision

Our vision for the Direct Selling Entrepreneurs Network is to bring together the thought leaders of the direct sales profession to lead the way in sharing innovative, creative, forward-thinking strategies to apply the core principles that have worked for direct sales in todays business environment.

It is our vision to create a revolution whereby Direct Sales business owners see themselves not only as credible business owners, but as business leaders with an entrepreneurial mindset.

At DSEN we want to make a difference to every direct sales business owner we come in contact with, from the newest consultant to the most experienced company owner…

Our Mission

Our Mission at DSEN is to provide Direct Sales business owners with a comprehensive range of tools to support them in achieving  success in their business.

We will be providing 4 key services for our members…

1. Community – a place to connect with and network with other direct sellers to help and support each other, share ideas, overcome challenges and celebrate your successes.

2. Resource – an online resource including blog articles, video tutorials, interviews and webinars from thought leaders in the direct sales industry.

3. Directory – a public directory where members can showcase their business, products and the value they offer.

4. Events – a series of Direct Sales Business Success Summits designed to power results in your business.

It is important for us at DSEN to have a strong foundation on which to build our business and having a clear set of core values provides that foundation.

We would also like our members to have an understanding of why we do what we do, so they can be sure we are a good match for them and their business.

These are the 5 core values that form the basis of the Direct Selling Entrepreneurs Network…

1. Contribution / Service

After many years in the Direct Sales industry, both Celine and Larna feel very strongly about being able to give back to a profession that has provided them with unlimited potential for success.

It is our privilege to contribute not only to the individual success of other direct sellers but to the development and credibility of the Direct Sales industry.

2. Community

At DSEN we stand by the statement, ’when you are in business for yourself not by yourself”.

Direct Sales has a reputation for creating an environment of community and support. We want our members to feel like they are part of a team that is working for the good of our industry as a whole. The DSEN community is a safe space for you to share your challenges, successes and real life experiences, so the road may not be as bumpy for your fellow entrepreneurs.

3. Authenticity

We are authentic in our sharing, bringing our true selves and stories to the table for others to learn from. We also encourage you to be true to yourself. To ‘be real’ so to speak. Share your passion from a genuine place of belief in what you do.

4. Integrity

Integrity is so important in business today and at DSEN we believe it is crucial to our success. We do not condone cross-recruiting or poaching within our network, nor do we tolerate behaviours that discredit another product or service.

It is our commitment to deliver on our promises to our members and to constantly raise one another up in praise and support.

5. FUN

The basis of all we do is FUN. After all, if we are going to be authentic and true to ourselves, we could not do what we do if we were not enjoying every minute.

It is not always easy to manage your own business. There are certainly challenges and lessons along the way, however we enjoy the journey and have fun in working together through those challenges.

We also believe in celebrating our successes, taking time out to be with our families and friends and enjoying the moments and reasons we are all part of the direct sales industry.

Meet Our Founders